Written by Svetlana Sedova
Published on July 11, 2025
How to Start a Blog
1. Understand your audience.
- Before you type a word, define who you want to read your blog. How?
- Ask yourself exploratory questions. Who are they? Are they like me, or do I know someone like them? What do they want to know about? Consider your audience's age, background, goals, and challenges at this stage.
- Carry out market research. Use market research tools to uncover or confirm more specific information about your audience. For instance, a blog about work-from-home hacks will likely appeal most to Gen Z and Millennials. But, confirm this hypothesis through research.
- Create formal buyer personas. "Buyer personas can be a handy way to keep a human in mind while you’re writing. Coordinate your personas with your marketing and sales teams. Chances are that your existing customers are exactly the kind of people you want to attract with your writing in the first place,” says Curtis del Principe, user acquisition manager at HubSpot.
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