Written by Svetlana Sedova
Published on July 23, 2025
How to Write a Blog Post, Step 1: Choosing a Blog Topic and Niche
The first step to writing an amazing blog post that you want to read is choosing a compelling topic. This might seem obvious, but deciding on a specific blog niche and zeroing in on topics and angles within that niche can be tricky.
When I started my blog, I made the mistake of trying to cover too many unrelated topics. From productivity tips to book reviews to travel stories, my blog lacked focus. It felt more like a personal diary than a platform providing value to readers. I also needed to make it easier to read.
I wish I had sat down early on and asked myself:
Who is my target audience?
What topics and questions are they most interested in?
What value can I provide through my blog?