Before I give you the ultimate guide to writing a blog post, I need to clarify what kind of blog posts you’ll learn to write: the content kind.
Basically, if you write op-eds, essays, or thought pieces, then this isn’t necessarily the guide for you.
This ultimate guide to writing blog posts is for content marketers who want to not just share ideas, but give value to readers with the expectation of selling something. It may be that you want to sell a product for which you’re an affiliate marketer. Maybe you want to sell your own service or products. Or, perhaps, you want to sell your ideas in which case your readers will be moved to follow you, sign up for your email list, bookmark your blog, share comments, etc.
Essentially, the goal of each blog post you’ll write following this ultimate guide will have to be for your readers to take some kind of action.
And, for content marketers, this comes down to writing the following three types of blog posts: